A brand needs to be built and protected
Reflection by Mr. Jiří Mikeš, former director of the Association of Communication Agencies and visiting professor at the University of Economics, on the importance of brand building and the possible harmfulness of comparative advertising.
The producers of coffee products within the ČSZV established a platform which aims to support and protect the interests of the coffee industry and educate consumers and stakeholders. Current members invite other companies to join.
Members of the ČSZV Section for Cosmetics have supported the cosmetics industry agreement to address plastics pollution.
Czechs and advertising 2022
This is the 39th year of the research. Recently, it has also focused on the influence of the social situation related to the pandemic on the advertising perception.
ČSZV as a member of A.I.S.E. joins the ECHA's communication campaign on UFI - 16-digit code enabling exact identification of hazardous ingredients of chemical products to quicken medical care. A.I.S.E. press release.
Personnel changes in the ČSZV
On 1st September 2021 Lukáš Horák was appointed as the Executive Director. The previous director Jan Levora cooperates with the association part-time. Michaela Hlavicová took on the position of manager.
On August 5, 2021, Ani Beriashvili, CEO of Jan Becher – Karlovarská Becherovka, a.s., became a member of the Board of Directors of ČSZV.
ČSZV statement on results of the study of Danish Consumer Council - cosmetics (in Czech)
ČSZV Explanation on the Commission Notice "Guidelines for the implementation of Regulation (EU) 2019/1148 on the marketing and use of explosives precursors" (in Czech)
ČSZV position on so called dual quality (in Czech)
The newly established platform of producers of plant based foodstuffs has agreed on basic principles of production, distribution and marketing of plant based foodstuffs in the Czech Republic. (in Czech)
The producers of plant based foodstuffs established their own platform in the Czech Republic. (in Czech)
ČSZV supports the position of CICPEN on the Framework position of the Czech Republic on the draft directive on the reduction of the impact of certain plastic products on the environment. (in Czech)
Written position of ČSZV on the package of measures for protection of consumers „New Deal for Consumers“ (in Czech)
ČSZV project Safe Home – Prevention of unwanted accidents caused by household chemicals (in Czech)
Statement of the Czech Association for Branded Products on TV report "Secret of Cosmetics" from programme "A-DOST" of internet TV Stream (in Czech)
Member companies of the ČSZV Subcommittee of Infant Food Producers signed on 10 April 2014 the "Code of Conduct of Medical Detailing Representatives for CR and SR". (in Czech)
The member companies of the ČSZV Subcommittee of Infant Food Producers signed on 10 April 2014 the "Rules regarding promotion and distribution of infant formulas to be observed by baby food manufacturers". (in Czech)
Clarification on labelling of cosmetic products with date of minimum durability (in Czech)
Document to PREP-P3 project.
Information on PREP-P3 project.
Position of the ČSZV Committee for Detergents on unit prices of detergents (in Czech)
Joint position paper of 7 national associations of manufacturers, importers and distributors of branded goods on the draft review of Tobacco Directive (TPD).
ČSZV Guiding Principles on Responsible Advertising and Marketing Communication for Cosmetics, adopted by the ČSZV Section for Cosmetics (in Czech)
Additional ČSZV information on safety of hair dyes (in Czech)